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Arizona Official State Visitors Guide (OSVG) is the official fulfillment publication for the Arizona Office of Tourism (AOT), and is the only magazine included in their primary information packet. It is the largest and most complete visitor publication in the state, and features detailed information and beautiful photography of all areas of Arizona.
Circulation - 620,000 annually. The publication fulfills requests throughout the year from consumers who respond to the State's advertising, PR efforts and website - arizonaguide.com. It is also distributed at Arizona's International Offices (Germany, U.K., Japan, Mexico & Canada), trade shows (domestic and international), welcome centers, visitor bureaus, and chambers of commerce throughout the state. Mailed almost exclusively pre-arrival - 61% of recipients are planning a trip to Arizona soon and 58% of recipients did visit and averaged a 7-night stay.
ArizonaGuide.com currently has over 2,300,000 visitors annually. This official website of the Arizona Office of Tourism is visited in direct response to the advertising and public relations efforts of AOT. The website address is included in all AOT marketing efforts. A user-friendly format features comprehensive information on what to see and do in all regions and cities of Arizona. It also directs traffic to ArizonaVacationValues.com, AOT's second consumer website, where tourism businesses can post discounts and special offers at no cost.
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