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Arizona Office of Tourism International Travel Guides

The Arizona Office of Tourism (AOT) produces two International Travel Guides, one in German and one in Spanish. Serving as the main fulfillment pieces for the German and Mexican markets, these Guides are distributed by AOT and its agents to potential tourists, travel agents and tour operators in Europe and Mexico. Each Guide has a two-year shelf life and features custom content appealing to the interests of each market.

Entdecken Sie Arizona (German)
More than 100,000 German-speaking Europeans visit Arizona annually from Germany, Switzerland and Austria. They typically spend more money on their vacations than other Europeans (they have an average of six weeks vacation annually). They prefer to travel independently and see more of the destination. This versions custom content focuses on Arizonas western heritage, Native American Culture, unique destinations and scenic wonders.

Descubra Arizona (Spanish)
This publication is targeted specifically to the Mexican states of Sonora, Sinaloa and Chihuahua, but also includes Mexico City and Guadalajara. The editorial focus includes resorts, spas, shopping, spectator sports and medical services.