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Published and inserted into major newspapers' Sunday edition in cities across the U.S., and insert will be pulished in the Fall (Winter Getaway), which targets the key travel markets based on tourism spending in Arizona and in January (Cactus League), which targets the hometowns of the 15 teams that call Arizona home in the month of March.
Reaching over one million potential visitors, the October/Fall Insert targets 500,000 homes with high-end zip codes in markets interested in traveling to Arizona. It is inserted in major newspapers in the following cities: Chicago, New York, Los Angeles, Seattle and San Fransisco.
Over 1 million of the January/Cactus League Insert is distributed in Arizona's Spring Training hometown markets. The TIA cited newspapers as the number one source of the "most-used" media for initial travel interest. It is inserted into major newspapers in the following cities: Chicago, Cleveland, Cincinnatie, Denver, Dallas/Fort Worth, Kansas City, Los Angeles, Milwaukee, Oakland, San Diego, San Francisco, and Seattle.
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